Category: Marketing The Home
Selling a Unique Home Requires Unique Marketing
Who buys a castle, or an old church converted to a house, or a century-old home with architecture unique to its era and region? You may have, but now you’re ready to move on. If you’re selling a one-of-a-kind house, conventional sales techniques won’t do. Instead, you’ll need marketing as
Showcasing Work-From-Home Space When Selling Your Home
The Covid-19 pandemic has caused seismic changes in American workspaces, with large numbers of employees now working from home. As remote work becomes mainstream, now is a great time to highlight your home’s available work-from-home space when you’re selling. Moving work from offices to home As Covid-19 cases began to
Six Ways Your Neighbor Can Sabotage Your Home Sale
You can spruce up your home to perfection before you put it on the market, but problems on your neighbor’s property could still make selling your house difficult. Here are six ways your neighbor can sabotage your home sale, as well as some suggestions for resolving such situations. Be a
Do I Stay or Do I Go? Selling a Vacant Home
You’ve decided to sell your house. Should you move out before sellers come calling? You may not have a choice if you are relocating for a new job or in other situations, but if you do, is selling a vacant home a good idea? Advantages of selling a vacant home
Single Women Making Their Place in the Housing Market
Women still face hurdles when it comes to equal pay and job opportunities. Even so, sales to single women home buyers outpace sales to single men. Here’s our guide to the implications of this growing trend. More single female home buyers than male Today, single women make up almost a
Selling Your Home As Investment Property
Most homeowners sell their houses to traditional buyers who plan to make the property their home. But investors also buy homes, and sometimes it may be advantageous to sell to one. What are the pros and cons of selling your home as investment property? Advantages to selling to an investor
Our House Isn’t Selling
It’s frustrating: You’ve had your house on the market for a few months. Other sellers are headed to closing, but you’ve yet to get an acceptable offer. Doubt and even a little fear are beginning to set in. Are you doing something wrong? What can you do differently? Here are
Is a Broker Open House Right for You?
In residential real estate, the weekend open house for prospective buyers is as traditional as the “For Sale” sign in the yard. A broker open house is also a strong marketing tool. What is a broker’s open house? How can it help you sell your home? Comparing open house types
Do You Have a CLUE About Selling Your House?
Most states require home sellers to complete a property condition report disclosing the history of damages, repairs and deficiencies in the house. But you can go an extra step for a potential buyer by giving them a CLUE report on your home. Just what is a CLUE report? Being transparent
How Accurate is a Zestimate?
The real estate website Zillow offers an online home valuation known as a Zestimate. Some homeowners find the Zestimate to be accurate, while others dismiss its findings. What factors affect a Zestimate? Can you rely on one? Algorithm valuations from afar Launched in 2006, the Zestimate uses algorithms to calculate
The Resale Value of an Accessible Home
Disabled or aging people may have difficulty living in a home that hasn’t been adapted to accommodate them, so some homeowners modify their property to make life easier. What happens when the time comes to sell that house? What is the resale value of an accessible home? The scope of
Selling Rural Land
Selling all or part of your undeveloped rural land differs in some important ways from other real estate transactions. Let’s get your piece of paradise ready for the market. It’s not like selling a home If there’s a house on the land you’re trying to sell, potential buyers can envision
Can You Sell a House With No Garage?
You bought your house because it was so appealing you could live with the fact that it had no garage. But should you be worried when it’s time to sell? If you liked your house, so will someone else Priced correctly, most houses will sell even if there’s no garage.
Home Economics: What Do Those Housing Statistics Mean For You?
Every month, financial media publish an array of housing statistics. What do all of those numbers represent, and what do they mean for you if you are buying or selling a home? Let’s make sense of them all. A look at the terms Let’s define some of the most important
Millennials Spark New Trends in Real Estate World
Thanks to the tech-savvy millennial generation, the real estate market is a different world than it was just a decade ago. More and more, agents are catering to this group of 18 to 37-year-olds by offering virtual home tours, high-quality digital photos, and live streaming — all delivered on millennials’
A New Headquarters in Town: Help or Hindrance to Home Ownership?
Large corporations frequently relocate their headquarters to new cities. How will that affect you as a home buyer or seller? Why do companies relocate headquarters? The U.S. is always evolving. Changes in demographics, education growth, infrastructure development, and many other factors can prompt companies to relocate to new headquarters or,
Is “Coming Soon” the Right Home Sales Strategy for You?
Movie theaters always show previews of upcoming films before the main feature. A similar strategy, the “coming soon” sign in the yard of a home about to be put up for sale, has become popular. Does this practice benefit the seller? What is a “coming soon” listing? Announcing that a
Selling Your Home Takes Teamwork
When you list with a real estate agent, you may want to sit back and let her do all the work. But selling your home is a team effort. You can make a big contribution by beginning to market your home before the listing even goes public. It’s a concert,
Taking the Mystery Out of a Pocket Listing
You may have heard a real estate agent mention that she has a “pocket listing.” This term may sound mysterious, but it refers to a concept that might help you sell your home. Let’s unlock the not-so-secret power of this selling strategy. Give qualified buyers the first shot. Typically when
Top-Quality Photos and Virtual Tours Are Key in Today’s Market
More than 80 percent of home shoppers start their searches online, so it makes sense that the first impression of your listing be delivered with top quality photos and videos. Don’t DIY Photos A professional real estate photographer knows how to set the lighting, find the proper angles for the
Become a Houseopedia Insider
Receive weekly inspiration, tips, and advice all about the home!
