Selling a Unique Home Requires Unique Marketing
Who buys a castle, or an old church converted to a house, or a century-old home with architecture unique to its era and region? You may have, but now you’re ready to move on. If you’re selling a one-of-a-kind house, conventional sales techniques won’t do. Instead, you’ll need marketing as unique as the property itself. […]
Single Women Making Their Place in the Housing Market
Women still face hurdles when it comes to equal pay and job opportunities. Even so, sales to single women home buyers outpace sales to single men. Here’s our guide to the implications of this growing trend. More single female home buyers than male Today, single women make up almost a fifth of home purchasers. Male […]
How to Spot a Solid Buyer for Your Home
When prospective buyers put an offer on your house, how can you tell if they are solid prospects? To avoid needlessly tying up your house, look for these seven indicators. They are preapproved for a mortgage. It’s easy to confuse the terms “prequalified” and “preapproved.” The first means a lender has taken a cursory look […]